The Progress Report
A newsletter for museum professionals that’s serious about audience progress but playful about the process.
Contributors
- Alexa Magladry 1
- Aubrey Bergauer 1
- Ben Mosior 1
- Erin Milbeck Wilcox 2
- Isabel Singer 1
- Isabella Bruno 2
- Jennifer DePrizio 1
- Kelly Cannon 3
- Kimberlee Kiehl 1
- Krista Dahl Kusuma 1
- Kyle Bowen 159
- Lynda Kelly 1
- Nameiko Miller 1
- Rachel Ropeik 1
- Randi Korn 1
- Rebekah Harding 1
- Robert Weisberg 1
- Rosie Siemer 11
- Ruth Hartt 1
- Steve Boyd-Smith 1
- Susan Hawksworth 2

When probing feels scary, reflect
Museums want to prioritize listening to visitors, but asking questions with an agenda can feel intrusive. Practicing reflective listening without probing can lead to more authentic understanding


Museum membership is down but it’s not out.
“It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.”

Aubrey Bergauer on Comeback Planning for Cultural Organizations
Aubrey Bergauer, CEO of Changing the Narrative, talks with MaP founder Kyle Bowen about her five-part flywheel model for cultural organizations as they reopen this spring.

Ceci n'est pas une vaccination experiment
A recent study on incentives for Covid-19 vaccination highlights the pitfalls of relying on hypothetical survey responses to predict real-world behavior. To understand what motivates people, we need to observe their actual choices, not just their stated preferences.
