The Progress Report
A newsletter for museum professionals that’s serious about audience progress but playful about the process.
Contributors
- Alexa Magladry 1
- Aubrey Bergauer 1
- Ben Mosior 1
- Erin Milbeck Wilcox 2
- Isabel Singer 1
- Isabella Bruno 2
- Jennifer DePrizio 1
- Kelly Cannon 3
- Kimberlee Kiehl 1
- Krista Dahl Kusuma 1
- Kyle Bowen 158
- Lynda Kelly 1
- Nameiko Miller 1
- Rachel Ropeik 1
- Randi Korn 1
- Rebekah Harding 1
- Robert Weisberg 1
- Rosie Siemer 11
- Ruth Hartt 1
- Steve Boyd-Smith 1
- Susan Hawksworth 2
This fall: A sneak peek into John Falk’s new book, ‘Leaning Into Value’
Museums are shifting from being cultural repositories to supporting people’s progress. Join us this fall for a discussion with John Falk on how museums can better serve their communities by focusing on user value.
Prioritizing People Over Products: Rethinking Evaluation in Museums With Opportunity Mapping
Exploring the difference between challenges and opportunities in museums on August 8th.
Better Listening Through Better Simulations
Focus groups can be valuable for understanding audience decision-making, but only if they accurately simulate the real-world context.
Audience Segmentation: Describers vs Definers
Audience segmentation using “describers” can oversimplify, while “definers,” like values and mindsets, effectively influence behavior. Join us on April 12th for a workshop exploring segmentation models such as Culture Segments and Thinking Styles, and how to apply them in your work
Listening Deeply: A Key to Driving Behavior Change in Museums
Museums can drive meaningful behavior change by listening for visitors' personal goals and offering relevant support when the timing is right.
Anatomy of reader survey
This year’s survey comes with an incentive and a whole lot of inner thinking.
A simpler (but not easy) way to define "community" and communities
Last week, I spoke with participants in the MUSEUMS AND CHANGE series about “borrowed frames”. The gist of my talk was that museums can define communities in terms of people’s goals rather than demographics, psychographics, or org-centric models like Falk’s visitor typologies.
The discussion after the presentation was interesting because one question or sticking point that featured prominently was: What do we mean by “Community”?