The Progress Report
A newsletter for museum professionals that’s serious about audience progress but playful about the process.
Contributors
- Alexa Magladry 1
- Aubrey Bergauer 1
- Ben Mosior 1
- Erin Milbeck Wilcox 2
- Isabel Singer 1
- Isabella Bruno 2
- Jennifer DePrizio 1
- Kelly Cannon 3
- Kimberlee Kiehl 1
- Krista Dahl Kusuma 1
- Kyle Bowen 159
- Lynda Kelly 1
- Nameiko Miller 1
- Rachel Ropeik 1
- Randi Korn 1
- Rebekah Harding 1
- Robert Weisberg 1
- Rosie Siemer 11
- Ruth Hartt 1
- Steve Boyd-Smith 1
- Susan Hawksworth 2
From Needs to Solutions: Harnessing the Power of Jobs to Be Done in Museums
Learn how museums can attract new visitors and deepen existing relationships by leveraging the Jobs to Be Done approach to uncover and address audience motivations, plus details on an upcoming JTBD study for gardens and arboreta.
Your Museum Is for Hire [Part 2]
Every job has a functional, social, and emotional dimension.
Your Museum Is for Hire [Part 1]
Why consumers “hire” products to help them make progress toward their goals.
The “Good Old Days”
How to leverage digital content and virtual experiences to keep audiences connected to your mission and to bring them closer to your museum.
The Path to an Effective Journey Map
A journey map can be an invaluable tool to visualize how someone experiences your museum or membership program.
Beyond Surveys: Uncovering Hidden Barriers and Motivations
Surveys are a staple in market research, and for good reason: they’re adaptable and effective at gathering much of the data we need to generate reliable insights. However, surveys are also limiting and they represent a single arrow in the quiver. It’s time for some new arrows.
What Does It Mean to Be A “Member?”
Very few museums can articulate the actual purpose of their membership program. Can you?
Museums Need a Little More Sci-Fi
The start of a new year is a perfect time to imagine how we might get to an ideal future state.