The Progress Report

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A newsletter for museum professionals that’s serious about audience progress but playful about the process.

Is It Time to Retire the Term “Problem Space”?
#play Kyle Bowen #play Kyle Bowen

Is It Time to Retire the Term “Problem Space”?

The "problem space" in audience research is often misunderstood as focusing on organizational problems rather than people's goals and challenges. Renaming it the "Progress Space" or "Purpose Space" could better capture the complex, aspirational nature of what we aim to understand.

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