The Progress Report
A newsletter for museum professionals that’s serious about audience progress but playful about the process.
Contributors
- Alexa Magladry 1
- Aubrey Bergauer 1
- Ben Mosior 1
- Erin Milbeck Wilcox 2
- Isabel Singer 1
- Isabella Bruno 2
- Jennifer DePrizio 1
- Kelly Cannon 3
- Kimberlee Kiehl 1
- Krista Dahl Kusuma 1
- Kyle Bowen 159
- Lynda Kelly 1
- Nameiko Miller 1
- Rachel Ropeik 1
- Randi Korn 1
- Rebekah Harding 1
- Robert Weisberg 1
- Rosie Siemer 11
- Ruth Hartt 1
- Steve Boyd-Smith 1
- Susan Hawksworth 2
Demographic segmentation can help museums focus on what matters
Audience segmentation is a creative act that defines the museum as much as the audience.
Better Listening Through Better Simulations
Focus groups can be valuable for understanding audience decision-making, but only if they accurately simulate the real-world context.
Navigating the Partnership-Research Spectrum for Audience Development in Museums
Museums can benefit from both partnerships and research when cultivating new audiences, but the choice depends on whether they aim to support demographics or individual goals.
The Perils of Project-Based Research: Why Continuous Listening Matters
Notes on the art of indirect questioning and the power of systems over goals.
Amplifying Challenges for Strategic Advantage
Embracing potential threats as certainties can galvanize efforts and drive innovation, turning weaknesses into strengths.
Anatomy of an Opportunity Map
An opportunity map visualizes how people approach a goal and how an organization supports those approaches.
Listening Deeply: A Key to Driving Behavior Change in Museums
Museums can drive meaningful behavior change by listening for visitors' personal goals and offering relevant support when the timing is right.
Museums can only support people's goals.
We can't support a demographic, so starting with a different set of assumptions is progress.