Moving Beyond Typologies: The Power of Segmenting by Goals

While visitor typologies provide a starting point, museums can better serve their audiences by understanding the specific life goals that motivate each individual's engagement with the institution.

Kyle Bowen

Kyle is the founder of Museums as Progress. He helps cultural organizations increase their relevance and impact through progress-space research.

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Relevance as a Precious Resource: Focusing on Key Audiences

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Embracing a Richer View: From Generative to Foundational Research