Embracing a Richer View: From Generative to Foundational Research

While the generative/evaluative research dichotomy is appealing in its simplicity, adopting a more nuanced view that includes foundational research can lead to deeper insights and understanding of our audiences.

Kyle Bowen

Kyle is the founder of Museums as Progress. He helps cultural organizations increase their relevance and impact through progress-space research.

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Moving Beyond Typologies: The Power of Segmenting by Goals

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When Data Fuels Uncertainty: Balancing Quantitative and Qualitative Insights