Relevance as a Precious Resource: Focusing on Key Audiences

By viewing relevance as a limited resource, museums can make strategic decisions about which audience goals to prioritize, fostering deeper connections with specific communities.

Kyle Bowen

Kyle is the founder of Museums as Progress. He helps cultural organizations increase their relevance and impact through progress-space research.

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Uncovering Visitors' Deeper Goals: Moving from Solution Space to Problem Space

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Moving Beyond Typologies: The Power of Segmenting by Goals