The Progress Report
A newsletter for museum professionals that’s serious about audience progress but playful about the process.
Contributors
- Alexa Magladry 1
- Aubrey Bergauer 1
- Ben Mosior 1
- Erin Milbeck Wilcox 2
- Isabel Singer 1
- Isabella Bruno 2
- Jennifer DePrizio 1
- Kelly Cannon 3
- Kimberlee Kiehl 1
- Krista Dahl Kusuma 1
- Kyle Bowen 159
- Lynda Kelly 1
- Nameiko Miller 1
- Rachel Ropeik 1
- Randi Korn 1
- Rebekah Harding 1
- Robert Weisberg 1
- Rosie Siemer 11
- Ruth Hartt 1
- Steve Boyd-Smith 1
- Susan Hawksworth 2
![Your Museum Is for Hire [Part 2]](https://images.squarespace-cdn.com/content/v1/60155b892e514a5b86eb0571/1710423473530-L97WQZWL9SDO3F0X3593/2024+Phrenologist+for+Blog+Super+Solid.png)
Your Museum Is for Hire [Part 2]
Every job has a functional, social, and emotional dimension.
Your Museum Is for Hire [Part 1]
Why consumers “hire” products to help them make progress toward their goals.
The “Good Old Days”
How to leverage digital content and virtual experiences to keep audiences connected to your mission and to bring them closer to your museum.
Uncovering Hidden Barriers and Motivations: Indirect Approaches to Understanding Members
Indirect approaches to understanding members can help overcome social desirability bias and gain genuine insights into members' motivations.
Beyond Surveys: Uncovering Hidden Barriers and Motivations
Surveys are a staple in market research, and for good reason: they’re adaptable and effective at gathering much of the data we need to generate reliable insights. However, surveys are also limiting and they represent a single arrow in the quiver. It’s time for some new arrows.
What Does It Mean to Be A “Member?”
Very few museums can articulate the actual purpose of their membership program. Can you?
Embracing Seasonality as a Tool for Meaningful Experiences
I can’t imagine living without seasons.
How do people in California get out of bed in the morning?
I picture them sitting on sweaty Santa laps or swatting Thanksgiving mosquitos. One moment they’re drinking a pumpkin spice latte with the top down on their convertible — the next, they’re on a beach watching fireworks in a wool sweater.
It’s not right.
Seasons give us a feeling of possibility and accomplishment, beginnings and endings.
Museums Need a Little More Sci-Fi
The start of a new year is a perfect time to imagine how we might get to an ideal future state.