Should museums rely on their expertise or seek to understand and diversify their audiences?

Can you play the role of epidemiologist?

Randi Korn shares insights on defining audience engagement, building trust, and evaluating organizational impact in museums.

Museums can avoid the "survey wall" by balancing evaluative research with generative research that deeply explores community values and goals.

A Job to Be Done is the desire to resolve a goal discrepancy, which may or may not involve taking action.

he Art of Relevance emphasizes contextual inquiry, understanding audience goals, and helping people make meaningful progress in their lives.

The art project "Look At Art. Get Paid." offers insights into how museums might conduct contextual inquiries with non-visitors.