The Progress Report
A newsletter for museum professionals that’s serious about audience progress but playful about the process.
Contributors
- Alexa Magladry 1
- Aubrey Bergauer 1
- Ben Mosior 1
- Erin Milbeck Wilcox 2
- Isabel Singer 1
- Isabella Bruno 2
- Jennifer DePrizio 1
- Kelly Cannon 3
- Kimberlee Kiehl 1
- Krista Dahl Kusuma 1
- Kyle Bowen 159
- Lynda Kelly 1
- Nameiko Miller 1
- Rachel Ropeik 1
- Randi Korn 1
- Rebekah Harding 1
- Robert Weisberg 1
- Rosie Siemer 11
- Ruth Hartt 1
- Steve Boyd-Smith 1
- Susan Hawksworth 2
Don't Confuse “How Did You Hear About Us?” with the Reason for Visiting
Asking visitors how they heard about your organization is not the same as understanding what truly influenced their decision to visit.
Culture change by another name
Is audience research about learning new things or changing organizational culture and habits?
A demographics-driven morning
Does the idea of trying to define an audience in terms of goals sound onerous?
Evaluating Museum Research: A Heuristic Approach
When assessing research from other organizations, consider sample size, specificity, and the nature of the questions asked to determine its usefulness and applicability.
Breakup Letters: A Powerful Tool for Uncovering Visitor Sentiment
Breakup letters offer museums a creative way to tap into visitors' true feelings and perceptions.
Are Your Surveys Gambling with Your Museum's Future?
Ditch speculative questions and focus on understanding actual visitor behavior.
Let’s Stop Gambling in 2020
Start by banishing words like "would" and "if" from your surveys and focus groups.