The Silver Lining of Forced Experimentation

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By Rosie Siemer

How museums can monetize new virtual offerings and grow membership.

Rosie Siemer

Rosie is the CEO of FIVESEED and leads MaP’s Membership Innovation Group. Rosie’s work focuses on empathic research, choice architecture, and the future of membership. When she’s not researching, writing, or museum hopping, Rosie enjoys Scotch-tasting and watching sci-fi movies.

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