The Museums as Progress Model: 2.5 Principles

Traditional market research and evaluation, which often rely on demographic segmentation, are insufficient for helping museums achieve their diversity and audience development goals, as people are primarily motivated by their goals, not their demographic characteristics.

Kyle Bowen

Kyle is the founder of Museums as Progress. He helps cultural organizations increase their relevance and impact through progress-space research.

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The Frame Paints the Picture: Exploring the Difference Between Market Research and Problem-Space Research

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